The world runs on influence and persuasion but most of us don't even know half of how. We may do our best to convince people, sell products and services, get friends to see the film you just watched, convince the kids to do their chores and whatever else.
What most of us are unaware of are the weapons of influence and the mechanisms of persuasion. Without that knowledge you will always be scrambling in the dark to find the right ways and hoping that you can convince others to do the right thing or shift their thinking.
Let's take away the guesswork and leverage the knowledge that is so rarely taught to people outside of elite circles so that we might all build authority and become powerfully persuasive communicators. Believe me when I say, this knowledge can change the world.