I host the Professional Speaking Show and have spent years interviewing speakers, authors and experts.
I've also been on the other side of the microphone as a podcast guest, many times.
After recently appearing on David Newman's podcast, I saw a rush of new enquiries and downloads of my lead magnets from relevant prospects.
That's what strategic podcast guesting can do.
It wasn't about adding another appearance to a list or being able to say I'd been on another podcast. It put me in front of an audience that was relevant to my work and gave interested listeners somewhere useful to go next.
That's the principle behind Get Heard. Get Known.
The right show can introduce you to people who might never otherwise discover you. A strong interview can demonstrate your expertise far better than another promotional post. And a clear next step gives interested listeners somewhere to continue the relationship.
As both a podcast host and guest, I know what gets a host's attention, what makes an interview work, and what makes me want to invite someone back or recommend them elsewhere.
Because an appearance isn't the goal.
Becoming known by the right people is.